Monthly Archives: April 2017

Why Some Norcross Georgia Real Estate

You’ve seen it first hand, but you may not what causes it. Why do some Norcross Georgia real estate properties sell quickly while others remain on the market for months as their price steadily declines? Many people initially point fingers at the housing market or the qualities of the home itself. However, top Atlanta area real estate professionals can consistently sell high volumes of homes year after year, regardless of circumstance. So why exactly causes this phenomenon?

The answer lies not in the home or market conditions, but in the quality of the real estate agent. A real estate agent is, first and foremost, a salesperson–and not all salespeople are created equally. When you entrust your home to a talented sales person with a proven success record, you’re much more likely to sell your home quickly and for more money than you would by choosing a Norcross Georgia real estate agent that simply understands Atlanta real estate law.

This is particularly true in a declining market. When buyers become scarce, only the most skilled real estate sales agents survive. While less-skilled agents resort to dropping prices in order to sell homes, top sellers look for more creative ways to connect with motivated buyers and more ways to add value to the buyer’s experience.

If you’re serious about selling your Norcross Georgia real estate quickly and for a deserving asking price, consider interviewing potential real estate agents carefully. What you’ll want to look for isn’t impressive billboards or large Yellow Pages ads. You may not necessarily even want to rely on a friend’s referral whose home sold quickly in a hot Atlanta real estate market. Instead, you’ll want to look at the real estate agent’s success record before you hire someone to sell your home.

Atlanta area real estate agents that have continuously sold 40 or more homes, year after year, regardless of external influence, are those who are among the top-skilled sales people in the United States. Statistically speaking, most real estate agents sell only 2-5 properties per year! Not only does a record of selling more properties mean that an agent has more experience, but it also shows that he or she understands the essence of sales when it comes to Atlanta real estate.

When talking to Atlanta real estate agents about past successes, be sure to inquire about the number of properties they have personally sold within the last 12 months. Agents with less-than-stellar numbers will often quote the number of homes sold by the agency during a given time period. Agency numbers don’t reveal much about the odds that the individual real estate can sell your home on your terms.

If you’re serious about selling your home, you’ll want to uncover measurable statistics about the real estate agent’s that you’re considering. While top-performing real estate agents aren’t often those who offer bargain commission rates, the extra you’ll pay in commissions will almost always be far less than the amount you’ll gain by selling your home at an honorable asking price. Top quality agents understand how to sell homes using methods other than reducing price.

The Law of Attraction and Commercial Real Estate

When you work as a salesperson in commercial real estate, nothing is better than to have clients and prospects call you to list their quality property for sale. So how can you create this “Real Estate Law of Attraction”, and optimise it in your career in the property industry? Are you up for the battle?

Your progress in attracting more property market share and listings emanates from your personal actions and focus on a daily basis. So many real estate salespeople in the industry really struggle here, and yet they do not have to. They have a choice, and the reality is they are in control of their success in any market and even the tough one we have at the moment.

To get more listings you have to know more of these people:

  • Property Investors
  • Property Owners
  • Landlords of rented property
  • Tenants in leased property
  • Properties and tenants on a street by street basis
  • Large and successful businesses in your area that own or rent property
  • Local accountants who could have property investment clients
  • Property Solicitors in your area
  • Planning officers

Now this list may not be new to you and you may say that you know these people. Here are a couple of questions that I would like you to think about:

  1. Do you really know these people on a reasonable personal level?
  2. Will they take your call or return your call when you make it?
  3. Can you say what the plans of the key people in the list really are?
  4. Can you say what planning changes and property supply coming up will impact the market?

These 4 questions are foundational to knowing your market fully and building the right business out of it. Many salespeople may indeed know who a prospect or property owner is, but generally they have failed to establish a great relationship with them.

How often have you seen another agent’s property sale sign go up on a property that is known to you and you were only taking to the client or landlord last month or last week (and they said nothing to you about the property sale)? Frustration is common in the industry and this is something you will not totally avoid. Importantly you should get to a position in the local property market where you get more than your fair share of good property listings and that you are the dominant real estate agent with the best listings and best clients.

So the “Real Estate Law of Attraction” when it comes to commercial real estate sales is centred on constant and regular contact with the property people that matter in your local area. The great advantage is that many if not most commercial salespeople do not systematically canvass their market, their streets, and their prospects. They do not make the calls and contact every day. This is where you can be better than the rest.

Make it a rule to personally contact all the relevant people in your database each 90 days without fail. When the selected people have an active property need coming up then simply lift the frequency of contact to monthly. Fill your pipeline of contact with new and fresh people every day. Drop out the dead contacts so you can improve your prospect quality in the pipeline.

The conversions for prospects to potential clients happen on average after the 3rdor 4thcontact with the same person. It may take you that long to get a meeting with those that you target. Most of your competition agents are not sufficiently organised to do that on a 90 day cycle. Set up your model of constant contact and it will become your “Real Estate Law of Attraction”.

Real Estate Selling

If you are trying to sell a vacation home today you are facing a difficult challenge. There are fewer buyers out there, and there is even less mortgage money available for those who might want to buy. Because times are difficult for real estate sellers you will want to do everything possible to find a buyer. Whether you are selling FSBO or with a Realtor you still need to take responsibility for the marketing of your property.

Realtors using marketing methods from the past will not be as successful for those who are using the marketing methods of the future. In the future more and more real estate will be marketed, viewed and sold on the internet. The #1 Secret for you to sell your vacation property quickly is to take full advantage of all of the promotional and advertising outlets online. You should have a total web marketing strategy for your property.

What a Total Web Marketing Strategy Will Do for You:

  1. Make sure your property is highly ranked on all major search engines, such as Google, Yahoo, and Bing.
  2. Add your vacation property’s custom website into a network of social media websites, forums, and networking sites, giving you widespread exposure.
  3. Utilize videos and audios to bring hundreds of prospective buyers to your property website.
  4. Create custom flyers for your property and distribute them through targeted networks.
  5. Capture email information from all traffic to your property’s custom website and put them into a follow up system that converts visitors into buyers.

A Total Web Marketing Program for your property will bring you many prospective buyers if done correctly, so be sure to seek out professional help to take full advantage of the opportunities.

Real Estate Selling Season

Selling a home in today’s market is tough. The question is when is the best time to sell and market a home? The answer is Spring. Fact is that most home buyers start looking at potential homes to buy during the spring season. There are many reasons for this.

  • They have been dreaming of a home all winter but it’s been too cold to browse neighborhoods.
  • Buyers would like to enjoy their summer in their new home.
  • Buyers with kids would like to be settled in before the school season starts.

These are just some of the reasons why Spring is considered the peak selling season. Now what steps should you take in selling your home?

  1. Contact a Realtor to give you a detailed analysis of current market trends.
  2. Hire an Inspector to identify any repairs that should be made.
  3. Hire a handy man to make all minor repairs and put a fresh coat of paint on the inside and outside of the house. Buyers tend to like homes that are well kept.
  4. Make sure your Realtor is aggressive in marketing your home online. 88% of home buyers use the internet as their main tool when looking for a home.

These are just some basic tips to prepare your home for a sale.

What is your Goal?

  • To maximize selling price?
  • To sell quickly?
  • Do you need to move fast?
  • Do you need money for a down payment of a new home?
  • How competitive do you want to be versus other homes on the market?

For Sale by Owner or a Realtor?

This is an interesting topic. It is a well known fact that Realtors earn good money when a home is sold. Why is that? The simple answer is that a Realtor is a person who has made it their profession helping people to buy and sell real estate. They are like Doctors, Lawyers, Mechanics, CPA’s and Athletes.

Realtors need to be licensed by the state. This is because Real Estate is complex and tends to be a persons largest financial expenditure in their life time. So what do they do?

  • Realtors stay focused on Current Market Conditions.
  • They Market your home in a way that will attract the most buyers possible.
  • Help you strategize on the best way to market and sell your home.
  • Realtors spend money to market a property.
  • Organize open houses.
  • While you are at work they are working to sell your home.
  • When offers come in they can screen the serious buyers from the casual buyers.

Why not sell it on your own?

  • Selling a home with a professional can take an average of 3 to 6 months. Selling a home on your own can take over a year or more.
  • Realtors know how to negotiate for the maximum value of your home.
  • Buyers know that you are looking to save the commission by not using a Realtor and tend to come in with very low ball offers.
  • Statistically Realtors are more successful at selling a home faster and for more money.
  • Do you really have time to handle all the logistical aspects of selling a home?
  • Realtors work with other Realtors to get deals done. Example: In my MLS organization there are over 7000 Realtors and the average Realtor is working with 3 Buyer Clients at any given time. That means they have access to a total of 21,000 buyers in total.
  • How many Buyers do you have access too?